Shadow & Bone: Enter the Fold

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As the Lead UI/UX Designer for Shadow & Bone: Enter the Fold, a premium AAA RPG developed for Android and iOS under Netflix Games, I spearheaded the comprehensive design process, ensuring a high-quality user experience from start to finish. My role extended beyond traditional UI/UX responsibilities, as I was also deeply involved in the overall game design process and contributed as a technical artist during the implementation phase.

At the outset, the project was rooted in thorough competitor analysis and in-depth user research. These efforts were essential in understanding the preferences and expectations of our target audience, allowing us to tailor our design strategy to meet their needs. By analyzing successful titles within the RPG genre, we identified key trends and features that players found engaging, which informed the foundational elements of our design approach.



Afterwards, I conducted extensive research into the Shadow and Bone universe, delving into its rich narrative and visual aesthetics. This research was pivotal in ensuring that our design not only captured the essence of the world but also resonated deeply with fans of the franchise. By integrating the unique story elements and atmospheric details of the Shadow and Bone universe, we crafted a UI that was both functional and immersive, enhancing the player’s journey and making every interaction feel authentic and meaningful within this fantastical setting.

During the design phase, I crafted a series of low-fidelity UI mockups that defined the visual and interactive structure of the game. These designs were carefully aligned with the game’s aesthetic and narrative, ensuring consistency across all screens. My involvement in the game design process allowed me to seamlessly integrate the UI/UX with the gameplay mechanics, creating a cohesive and immersive player experience.



Building on the initial designs, I developed a complete game UX flow in Figma, creating a fully functional prototype that became a cornerstone of our design pipeline. This prototype was more than just a static model; it was an interactive tool that allowed the team to simulate and test the entire user experience across all game scenarios. By walking through the game as players would, we were able to identify and eliminate potential pain points early in the design process.



This proactive approach not only enhanced the usability and enjoyment of the game but also significantly reduced the need for revisions during development. The Figma prototype was not a one-time effort but a recurring asset throughout the design pipeline, continually updated and refined as the project evolved. It served as a dynamic blueprint, guiding the design and development teams through complex decision-making processes and ensuring that the final product was aligned with our vision from concept to completion.



Starting with low-fidelity mockups, I gradually refined the designs through several iterations, evolving them into mid-fidelity prototypes that began to solidify the game's visual and interactive structure. This iterative process was essential in balancing form and function, allowing us to explore different design solutions while staying true to the game's aesthetic and narrative.

As the design matured, these mid-fidelity prototypes were transformed into fully polished, high-fidelity designs, complete with detailed visual elements, animations, and micro-interactions that brought the Shadow and Bone universe to life. This progression ensured that every design decision was thoroughly tested and optimized, resulting in a final product that was both visually stunning and functionally seamless.



The implementation phase required close collaboration with developers, artists, and other stakeholders. In addition to translating the design vision into a functional UI, I also took on the role of a technical artist, working on the technical aspects of implementation to ensure that the final product was both visually appealing and technically sound. This collaboration was key to maintaining the integrity of the design while overcoming the challenges of mobile platform limitations.

In the final polish phase, I worked closely with the UI art team to fine-tune the interface, ensuring that the end product was not only functional but also delightful to interact with. The result was a polished, user-centered interface that elevated the overall experience of Shadow & Bone: Enter the Fold, delivering a game that met the high expectations of both the franchise’s fans and the broader gaming community.

Below are the final versions of select screens from Shadow & Bone: Enter the Fold. These designs represent the culmination of our iterative process, where meticulous research, creative exploration, and technical precision converged to create an immersive and visually compelling user interface.

Legal Notice
All that is shared above is limited in accordance with the NDA that was signed. Upon professional requests, I'm entitled to share some process focused parts of my contribution privately. These sharings are not to be disclosed with any other parties than my contact.